Developed a global stationary system to complement our brand structure and produced all elements for over 40+ brands in our portfolio. Composed all pieces in an online stationery system and managed all updates and changes. Also developed companywide endorsement system.
Corporate business cards use all four of our company brand colors, reflected on the face of the cards as well as the backs having harmonious tones to coordinate with the main brand color on the front. Each box of cards has all of these options included.
Examples of some of our brands and how the system works with their elements. Each brand has a master secondary color which is reflected in the name and bulleted items. Each card back displays an image that represents its brand or city and it can have up to four different images in its box of cards.
An example of some of the items each brand can have in their stationary system. Letterhead and matching envelopes, business cards with up to four back image options, note cards, folded thank you cards and matching envelopes. There are also oversized envelopes (two sizes) as well as note pads and some smaller custom items, including email signatures for every brand (lower left).